Never Lose Track of a Wine Club Again: Introducing Memberships

Quick question, Seeker: how many wine clubs are you actually in right now?

If you had to think about it — or if you just remembered an allocation you forgot to claim — this one’s for you.

The membership problem

Serious wine lovers collect memberships the way they collect bottles. A club here, an allocation list there, a tasting membership from that trip two years ago. Each one is a little thread to the wineries you love.

The trouble is keeping track of them. Which clubs am I in? When’s the next release? Do I still get that comped tasting? Memberships are some of the best perks in wine — and some of the easiest to forget you have.

So we made them easy to keep.

Mark it in two taps

Open any winery in VinoSeeker and look for the membership card icon in the top corner of the page. Tap it, and you’ve marked yourself a member. That’s it.

You decide who sees it:

• Everyone — wear it proudly.
• Friends — share it with your circle (this is the default).
• Just you — keep it as a personal note.

See them all — and use them

• Your Profile now has a Memberships tab: every winery you belong to, in one place.
• On a winery’s page, you’ll see which of your friends are members too — perfect for planning who to bring on the next trip.
• Out exploring? Filter the map (and Discover) to “My memberships” or “Friends’ memberships” and see exactly where you belong. Never drive past a club you forgot you were in.

This is just the start

Right now, memberships are self-declared — you tell VinoSeeker where you’re a member. Next, we’re building the winery side: so the wineries themselves can confirm members and share member-only perks, allocations, and events directly. Stay tuned.

For now, go mark your first membership — and finally get a clear picture of your wine world.

Seek. Sip. Share.